Date of Issue : 13 Jun 2011
Postmark : Kuala Lumpur
Denomination : 10 x 60 sen
Stamp Size : 30 mm x 40 mm
Paper : SPM Watermarked, Phosphor Coated
Printing Process : Lithography
Nilai-Nilai Murni Campaign (the Virtues Campaign) is one of Malaysia government's initiative to adopt and inculcate moral values into the realm of the mind, heart and soul of Malaysians at all levels. These virtues allow an individual to be respected, ensuring a harmonious society. The ten virtues, as featured in this stamp issue, are love, hardworking, courteous, mutual respect, independent, awareness, kind hearted, thankful, living in harmony and integrity.
The "Thankful" stamp in above cover is somehow an error, as it's showing the Hindi script for "Thank You", and the Tamil script was missed out. Tamil is the language of the Indian, one of the three major races in Malaysia. The stamp was reissued on 18 Jul 2011 with Tamil script at the top and Hindi script at the bottom of the stamp.